Strategy Archives - Spicefire

Melinda Davis August 23, 2023

What drives a successful brand extension

Cristina Ferrari July 12, 2023

Two Socio-Cultural Shifts to Propel Brands Forward

Cristina Ferrari June 1, 2023

Navigating trademark saturation in a crowded category

Melinda Davis September 30, 2021

Building brands better, faster and smarter with Live Traction

Melinda Davis August 2, 2021

Considering people, not statistics

Melinda Davis March 9, 2021

It’s time to show up for moms

Cristina Ferrari February 19, 2021

How the power of feelings can unlock your brand’s potential

Melinda Davis April 23, 2020

Preparing brands for a post-pandemic world

Melinda Davis April 17, 2020

Navigating newness as a marketer

Cristina Ferrari August 8, 2019

Say Hello to your customers

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