Brand Stretch Hall of Fame: Learning from the Best Melinda Davis August 23, 2023 What drives a successful brand extension
Leading the Future of Health and Wellness Cristina Ferrari July 12, 2023 Two Socio-Cultural Shifts to Propel Brands Forward
Winning the Name Game: Unleashing the Power of Strategic Naming Cristina Ferrari June 1, 2023 Navigating trademark saturation in a crowded category
Real Time, Real World Melinda Davis September 30, 2021 Building brands better, faster and smarter with Live Traction
You’ve Got Me Feelin’ Emotions Cristina Ferrari February 19, 2021 How the power of feelings can unlock your brand’s potential
It’s an FFT — for All of Us (Part 2) Melinda Davis April 23, 2020 Preparing brands for a post-pandemic world