
Strategy
From Buyers to Believers: Decoding Unwavering Brand Devotion

Cristina Ferrari
Senior Strategy Director
Strategy
Brand Stretch Hall of Fame: Learning from the Best
What drives a successful brand extension

Melinda Davis
VP of Strategy
Strategy
Leading the Future of Health and Wellness
Two Socio-Cultural Shifts to Propel Brands Forward

Cristina Ferrari
Senior Strategy Director
Strategy
Winning the Name Game: Unleashing the Power of Strategic Naming
Navigating trademark saturation in a crowded category

Cristina Ferrari
Senior Strategy Director
Growth
Building the Best Agency Relationships
Tips from a 20-year industry veteran

Beth Hoskins
Brand Director
Design
Mantras for Cultivating Creativity
A culture of creativity fuels better work

Jenny Hoverman
Senior Design Director
Design
How To Utilize Live Traction Within Your Creative Toolbox
Delivering strategic design for impactful results

McKenzie Finchum
Design Director
Strategy
Real Time, Real World
Building brands better, faster and smarter with Live Traction

Melinda Davis
VP of Strategy
Strategy
Branding in a Post-Demographic Age
Considering people, not statistics

Melinda Davis
VP of Strategy
Strategy
Reaching Mom When the World is Upside Down
It’s time to show up for moms

Melinda Davis
VP of Strategy
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