![](https://www.gospicefire.com/wp-content/uploads/2022/06/Sparks-Branding-20-1.png)
Strategy
From Buyers to Believers: 8 Ways to Build Brand Devotion
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Cristina-Square-150x150.png)
Cristina Ferrari
Senior Strategy Director
Strategy
From Buyers to Believers: Decoding Unwavering Brand Devotion
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Cristina-Square-150x150.png)
Cristina Ferrari
Senior Strategy Director
Strategy
Brand Stretch Hall of Fame: Learning from the Best
What drives a successful brand extension
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Melinda-Square-150x150.png)
Melinda Davis
VP of Strategy
Strategy
Leading the Future of Health and Wellness
Two Socio-Cultural Shifts to Propel Brands Forward
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Cristina-Square-150x150.png)
Cristina Ferrari
Senior Strategy Director
Strategy
Winning the Name Game: Unleashing the Power of Strategic Naming
Navigating trademark saturation in a crowded category
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Cristina-Square-150x150.png)
Cristina Ferrari
Senior Strategy Director
Growth
Building the Best Agency Relationships
Tips from a 20-year industry veteran
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Beth-Square-150x150.png)
Beth Hoskins
Brand Director
Design
Mantras for Cultivating Creativity
A culture of creativity fuels better work
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Jenny-Square-150x150.png)
Jenny Hoverman
Senior Design Director
Design
How To Utilize Live Traction Within Your Creative Toolbox
Delivering strategic design for impactful results
![](https://www.gospicefire.com/wp-content/uploads/2022/05/McKenzie-Square-150x150.png)
McKenzie Finchum
Design Director
Strategy
Real Time, Real World
Building brands better, faster and smarter with Live Traction
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Melinda-Square-150x150.png)
Melinda Davis
VP of Strategy
Strategy
Branding in a Post-Demographic Age
Considering people, not statistics
![](https://www.gospicefire.com/wp-content/uploads/2022/05/Melinda-Square-150x150.png)
Melinda Davis
VP of Strategy
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