Gen Z is the next group of spenders, decision makers and influencers.
This cohort is massive and influential. In the U.S. alone, there are 65 million of them. By 2020, Generation Z will account for 40% of all consumers in the U.S. While much attention has been focused on Millenials, Gen Z and their unique values, experiences, beliefs and behaviors have been evolving. It’s time for brands to start paying attention to this powerful generation.
This cohort is massive and influential. In the U.S. alone, there are 65 million of them. By 2020, Generation Z will account for 40% of all consumers in the U.S. While much attention has been focused on Millenials, Gen Z and their unique values, experiences, beliefs and behaviors have been evolving. It’s time for brands to start paying attention to this powerful generation.