Our end-to-end process began with consumer understanding, trend forecasting and process deconstruction, all inspiring a collaborative ideation session that netted 100+ ideas for new product offerings focused on delivering fresh flavor. We then narrowed, co-created with consumers, designed, prototyped and engineered lead ideas until we had them just right.
Trends & Insights, Concept Development, Industrial Design
Through a comprehensive exploration and development process, we created McCormick’s newest product offering: the Fresh Herb Grinder. The first commercially-available device of its kind, this innovative new package launched in late 2015 enables cooks everywhere to treat their taste buds to fresh herbs in all their favorite recipes.
Exploring form language and mechanics
Fresh herbs chopped right as you cook
Designing the interior structure and movement