Nurish is the DTC personalized vitamin offering from category leader, Nature Made. Faced with underwhelming launch results and an exploding competitive set, Nurish had to quickly pivot or face extinction.
Nurish by Nature Made
CASE STUDY
Nurish by Nature Made
A Vibrant
Refresh
CHALLENGE
SOLUTION
Spicefire recommended a shift in target to an older consumer who would appreciate the credibility of Nature Made. Backed by science and a 50-year legacy in best-in-class supplements, Nurish needed a new strategy and identity that positioned it as a leader and not just another me-too start-up.
RESULTS
Freshly re-launched Nurish has a sophisticated, scientific identity and story. The result is a new brand that leverages the best of Nature Made but has a stand-alone perspective that is sure to resonate with consumers. The uptick in purchasers and followers is already proving promising.
Services
Brand Positioning / Visual Identity / Package Design / Photography / Digital Activation
Before

After



Live Traction
Our Live Traction tool
provided valuable,
behavior-based insight
that gave the team
confidence in the lead
direction.
provided valuable,
behavior-based insight
that gave the team
confidence in the lead
direction.
