Less is More.
Help a major CPG player accelerate speed to market for a new-to-the-world DTC beauty brand.
Spicefire applied lean innovation tactics to go from idea to launch quickly and effectively. From grassroots insight mining, to rapid naming and ideation and iterative design, Spicefire crafted a powerful new brand positioning and verbal and visual identity for Shortlist - a brand with minimal ingredients and maximum impact. With a restrained but sophisticated identity, everything about the brand communicates its mantra: Less Is More.
Launched in record time, Shortlist built a strong following quickly. In addition to getting traction with consumers, the launch also informed how the Ventures group within the parent company approached innovation and iterative design going forward -- critical to success in today’s market.
New Brand Creation / Positioning / Brand Strategy / Naming / Brand Identity / Packaging