Positioning a family-owned company for growth.
With ambitious goals for growth, this 140-year-old family-owned company needed a fresh strategy and identity to reflect its innovative vision.
Spicefire crafted a new positioning and identity rooted in Emmert's authentic, humble ethos that also proudly celebrates its best-in-class products.
"Performance That Shines" has transformed the organization, leveling the playing field with its global competitors and setting the stage for future innovation and growth.
Brand Strategy / Brand Expression / Visual Identity / Website Development / Photography Strategy and Production