Cincinnati Children’s

Amplify
Awareness


CHALLENGE
Despite being ranked the #1 pediatric hospital in the nation in 2024, Cincinnati Children’s remained largely unknown beyond its region. The challenge was bigger than recognition—it was about building national awareness and cementing the hospital as a trusted leader in pediatric care. We needed a campaign that not only celebrated this milestone but positioned Cincinnati Children’s as the nation’s top choice for families, donors, and healthcare professionals.
SPICEFIRE PERSPECTIVe
We developed a bold, unifying campaign—The One—that positioned Cincinnati Children’s as the one families trust, the one leading breakthroughs, and the one that always puts kids first. Built to last, this brand platform gave the hospital room to grow and tell new stories over time—while keeping children at the heart of it all. It laid the foundation for national recognition and inspired confidence across every audience.
RESULTS
The campaign drove meaningful awareness in key growth markets, cementing Cincinnati Children’s as a trusted name in pediatric care far beyond its regional roots. It drove a 36% increase in PoP brand search volume.
Services
Brand Foundation & TOV / Big Idea Development / Advertising Campaign Activation / Landing Page Photography / Radio Spots
Everything is so emotional for us, because every time he does something new or reaches a new milestone, we’re aware that we almost didn’t get this moment and we almost didn’t get to bring him home. He plays, he laughs, he smiles, he cries. He does all the normal baby things. He just breathes differently than you and I.”
— A U D R E Y

Multimedia Execution

programmatic
Social Media
Out of Home
Print
Microsite
Microphone

Radio Spot

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Extending
the Campaign

By designing a flexible campaign, we ensured ‘The One’ could evolve. We created additional ancillary campaigns focused on heart, primary care, and development. For each, it was critical to both deliver the specific goals of the campaign while also building equity for the brand.

The Results

IN JUST THE FIRST 2 MONTHS:
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SEARCH BEHAVIOR TOLD A POWERFUL STORY:
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