Spicefire’s creative and strategy teams explored four integrated design strategies, each highlighting the unique performance attributes and unique benefits of the BAAM technology. Exploration not only included redesigning the printer itself, but also creating specific assets the brand can apply across touchpoints to make a lasting impression.
Brand Identity and Design, Brand Activation, Industrial Design
Cincinnati Incorporated’s BAAM technology continues to lead the trend-forward industry, and now has the look to match. The newly-created assets we developed have inspired a holistic look for the brand’s entire lineup of printers and machinery, bolstering Cincinnati Incorporated’s leadership and promote its innovative offerings.