Cincinnati Children’s

Amplify
Awareness

CHALLENGE

Despite being ranked the #1 pediatric hospital in the nation in 2024, Cincinnati Children’s remained largely unknown beyond its region. The challenge was bigger than recognition—it was about building national awareness and cementing the hospital as a trusted leader in pediatric care. We needed a campaign that not only celebrated this milestone but positioned Cincinnati Children’s as the nation’s top choice for families, donors, and healthcare professionals.

SPICEFIRE PERSPECTIVe

We developed a bold, unifying campaign—The One—that positioned Cincinnati Children’s as the one families trust, the one leading breakthroughs, and the one that always puts kids first. Built to last, this brand platform gave the hospital room to grow and tell new stories over time—while keeping children at the heart of it all. It laid the foundation for national recognition and inspired confidence across every audience.

RESULTS

The campaign drove meaningful awareness in key growth markets, cementing Cincinnati Children’s as a trusted name in pediatric care far beyond its regional roots. It drove a 36% increase in PoP brand search volume.