Wellblends by Nature Made
Made for Better
Category leader Nature Made was seeking to capitalize on the explosive growth in the category, specifically by bringing a new line of targeted supplements to market. However, the brand needed help crystallizing the proposition and crafting a story and identity that would resonate with overwhelmed consumers.
Spicefire started by spending time with health-conscious consumers, leading to the insight that every system in our body is connected, but we need a little help keeping them in balance. This sparked positioning, naming, and a visual identity that communicates the holistic brand offering in a fresh and approachable but also credible and trustworthy way.
With a robust visual ID toolbox and cohesive, breakthrough launch strategy, Wellblends is off to a smashing start. Embraced by eager retailers and consumers alike, it’s already helping people across the country find better balance.
Brand Positioning / Verbal Identity / Visual Identity / Packaging Design / Social Strategy/ Photography / In-Store Displays / Website Design
KEY PROJECT MILESTONE 01
Start with insights
Listening to our consumers led us to the valuable insight of interconnectivity and balance.
KEY PROJECT MILESTONE 02
Understanding the current and near future landscape from both a competitive and adjacent perspective uncovered opportunity spaces for the brand to explore.
KEY PROJECT MILESTONE 03
A strong consumer-led design exploratory balanced pushing boundaries, recognizing category language, and leveraging assets like the Nature Made equity.
KEY PROJECT MILESTONE 04
Create the toolbox
The robust Wellblends Visual Identity highlights the 3 pillars of the new product line as premium targeted solutions linked together to keep your mind and body in sync.
KEY PROJECT MILESTONE 05
With a strong Vis ID backbone, we developed beautiful photography, relevant social strategies and a campaign idea that communicates the brand proposition and connects meaningfully with our balance-seeking consumer.