Wings & Rings
Crowning the Chicken Champ
Wings & Rings offers an overall club-level experience for the sports lover and their family, focusing on quality food and great service. With a national wing shortage looming, it was time for Wings & Rings to claim its place as the leader in the chicken sandwich wars.
Spicefire created a campaign to accompany the launch of 3 new sandwiches by highlighting the elevated quality and thoughtful consideration of each ingredient. We paired drool-worthy macro shots of the sandwiches with top down artistic views of the components to invite a sense of discovery. Campaign messaging encouraged restaurant goers to cheers to the perfect bite!
The holistic campaign drew cheers across social, with satisfied diners declaring W&R the undisputed chicken champ!
Campaign Development, Naming & Verbal Strategy, Photography