Naväge

Magnifying
the Impact


CHALLENGE
Following a comprehensive brand restage led by Spicefire, it was time to reintroduce Naväge to the market. The brand needed fresh communication and campaign strategy to help consumers overcome usage barriers and get excited about the benefits Naväge offers.
SPICEFIRE PERSPECTIVe
Spicefire is amplifying Naväge’s messaging for various products across platforms. We developed a social strategy playbook to ensure the brand’s social presence launched strategically. We then executed targeted mini-campaigns for cold & flu, and allergy seasons to engage consumers with purchase-driving communication. Most recently, we launched a multi-platform campaign for Naväge Baby, positioning the brand as the easiest parenting choice you’ll ever make.
RESULTS
By leveraging the new positioning and visual identity assets, these efforts are not only driving sales, but also building brand equity and recognition. Naväge’s social presence and consumer engagement are growing, and the new products are showing strong sales.
Services
Visual Identity / Package Design / Campaign Development / Advertising Campaign Activations / Social Playbook

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