After redefining their foundational brand strategy, Generous Brands needed an identity that could do two things: embody their mission of helping people thrive through vibrant nutrition, and visually unite a growing portfolio of better-for-you brands. They wanted a house identity that could attract new opportunities and future acquisitions without overshadowing the unique character of each brand within it.
Magnifying
the Impact
CHALLENGE
SPICEFIRE PERSPECTIVe
We set out to create a cohesive identity system with a look, tone, and feel that's elevated yet effortless. One that celebrates the energy and generosity of nature itself. The design brings warmth and vitality to the portfolio, harmonizing across brands while giving each room to shine. It’s a reflection of Generous Brands’ belief in abundance, optimism, and the power of nourishing people through what nature provides.
RESULTS
Generous Brands’ new identity now stands as a beacon for growth. Most recently, the company announced the acquisition of Health-Ade Kombucha, a move that doubles down on their commitment to premium, functional beverages. The addition unlocks significant growth potential, strengthens their go-to-market capabilities, and propels their portfolio toward the $1 billion retail sales mark.
Services
Brand Foundation / Big Idea Development / Advertising Campaign / Photography / New Product Launch / Digital Advertising
before
Growing the
Brand System
We took the brand beyond a logo, building a vibrant design system that feels alive; radiating vitality, fresh energy, and abundance across every touchpoint.
