Disrupting the category by unleashing creativity.
Create a Petsmart brand that excites reptile owners and stands out as unique in a loud and cluttered category.
Thrive exists to help reptile lovers unleash their creativity, making one-of-a-kind worlds as unique as their pets. From the brand identity to product innovation to packaging to retail activations—every inch of the brand is designed to spark imagination.
Just two months after launch, Thrive sold $1M+ on Black Friday alone. It has outpaced all expectations to become the #1 brand in reptile sales nationwide.
New Brand Creation / Brand Positioning / Naming / Visual Identity / Package Design / Photography Strategy and Production / Brand Activation Toolbox / In-store & Digital Assets