First, we really got to know pet parents and found that at their core, they are generous souls who want the best for all animals. This is how Good Natured was born. We built the brand from the ground up, collaboratively crafting a brand positioning and identity that put an altruistic, charitable promise at the heart of our story.
Trends & Insights, Naming & Verbal Identity, Brand Identity & Design
Good Natured offers pet parents the reassurance of wholesome nutrition they can feel good about together with the benefit of sharing a meal with an area shelter pet. And with a holistic, consistent and approachable brand experience — from packaging to in-store to digital presence — it's a brand pet parents can love.
In-store and online brand store shopping
Creation of all aisle assets