Build a new brand for a breakthrough eczema treatment—and make unfamiliar technology feel clear, credible, and compelling to skeptical consumers.
Humanizing Science.
CHALLENGE
SPICEFIRE PERSPECTIVe
From positioning and naming to brand assets, communication strategy, and packaging, every detail conveys how ZenZema breaks the itch cycle at its source and delivers fast, lasting relief. We translated complex ingredient science into a clear, motivating story consumers could quickly understand and trust—helping turn skepticism into confidence while building clinical credibility and emotional reassurance at every touchpoint.
RESULTS
Freshly launched, the brand is already redefining OTC eczema care by shifting expectations from passive soothing to fast, effective control. It enters the market with a clear point of difference and a compelling, science-led story built to drive strong trial and early momentum.
Services
Visual Identity System/ Brand Foundation/ Packaging/ Product Innovation/ Brand Launch Toolkit/ Amazon A+ Content
A new brand needs more than a logo.
We built a complete brand ecosystem - combining strategy and design to create a flexible, scalable asset library that could work across packaging, retail, e-commerce, Amazon, and paid social.
