Only Natural Pet

case study

Only Natural Pet

From Boulder,
for Better.

CHALLENGE
Capitalize on the growth of the natural food category by breathing new life into a trusted brand.
SOLUTION
Spicefire worked to better understand the natural consumer and craft a focused, compelling story that is resonant and ownable. Leveraging Only Natural Pet’s Boulder origins, we created a new positioning and identity inspired by a sense of adventure. From foundational strategy through execution (including a complex photo shoot), the result is a distinct, fresh and beautiful brand.
OUTCOME
The new brand sets Only Natural Pet up for future success. With a clear, concise story and identity, the brand is increasing distribution and reach while winning over new brand loyalists.
Services
Positioning / Brand Strategy / Brand Identity / Packaging / Photography
pet food packaging redesign for Only Natural Pet
Before
After
pet food packaging redesign for Only Natural Pet

From Boulder, for Better.

Born and bred in Boulder, Colorado, Only Natural Pet knows a thing or two about living a healthy lifestyle. We grew up under blue skies, mountains and the kind of wide-open spaces that make room for big ideas, better practices, and inspired ideals.