As Chewsday prepared to expand from e-commerce into major retailers like Target and Walmart, it needed to stand out on shelf and earn its place. The brand required a solid foundation, cohesive identity, intuitive packaging system, and compelling campaign that could quickly communicate its enzyme-powered difference and build trust with new shoppers.
Rethinking the dental chew
CHALLENGE
SPICEFIRE PERSPECTIVe
We knew breakthrough science alone wouldn't break through the category. To win at shelf and online, Chewsday needed to transform its enzyme-powered technology into a brand people could instantly understand and genuinely love. We built a playful, strategically grounded identity that made advanced dental care feel approachable, translated it into a scalable packaging and visual system, and brought it to life through a campaign and content ecosystem designed to educate, engage, and inspire trial.
RESULTS
From shelf to screen, Chewsday launched with a cohesive brand experience that turned a functional product innovation into a brand consumers could understand, trust, and love. The work helped position the brand for national retail expansion and contributed to a successful launch into more than 4,500 stores. Soon after, Chewsday was recognized with the 2026 Product of the Year Award in the Dog Treat category—selected by 40,000 consumers as one of the year's most innovative new products.
Services
Brand Foundation / Visual Identity / Packaging / Website / Advertising Campaign / In-Store & Digital Assets
From clicks to chews
We brought Chewsday's playful personality and enzyme-powered difference to life through a digital experience designed to educate, build trust, and convert curiosity into confidence. Every page works harder to tell the brand story, simplify shopping, and create lasting connections with pet parents.
