Why is practicing creativity so important? As a designer who creates daily, I need to bring my A-game to our clients and our everyday work. No matter what category I’m working in, it’s essential to come to the table with an open mind and push beyond category norms. But it’s not purely about feeding my creative spirit, it’s ultimately about cultivating a culture of creativity that fuels better work.
This article was inspired by a conversation with a colleague about how to use wellness mantras as thought-starters for creativity. There are undeniable parallels between mindfulness and creativity. Now you may be thinking, “stop with the rubbish about mindfulness and leave creativity alone.” What do I say to that? Keep an open mind.
While it might sound like a Hallmark lesson, basic mantras such as ‘let go, begin again’ or ‘it’s about the journey, not the destination,’ work to cultivate creativity. There is a bottomless well of mantras that can nudge you toward the inspiration you’ve been searching for. Just remember, whether revealed quickly or a little more elusive, inspiration can ultimately be found anywhere. If design’s mission is to improve the human experience, why not dip into the mindfulness of humans to harness those creative juices?