We partnered with Gild to create the brand from scratch – from business and investor strategy to consumer definition through to verbal and visual identity. Building from the insight that women need opportunities to gather and connect, we crafted a story that evolved the brand from DIY craft kits to immersive experiences designed to bring women together.
Strategy & Positioning, Naming & Verbal Identity, Brand Identity & Design
Gild Collective is now a fully thriving company whose story is resonating with consumers across the country. In addition to the strategic guidance Spicefire offered, the sophisticated yet playful identity is positioning the brand as something new, different and compelling. We can’t wait to watch this brand grow to new heights!
Research and develop main points of consumer interaction
Explore future avenues for pattern creation
Typefaces play a simple role for Gild while the “g” form morphs to match their latest craft endeavors