Molson Coors

CASE STUDY

Molson Coors

Human first. Beer second.

CHALLENGE
The massive shift in consumption behavior — from craft to cannabis to sober-curious — left the Molson Coors brands vulnerable and eager to shore up loyalty. Our work with the Human Experience (HX) team helps reach people in more unique ways—all to spark change, ignite insights and drive growth.
SOLUTION
We dimensionalize and activate human insights to drive growth. Initiatives range from experiential and innovation workshops, brand building sessions, and even mini-documentaries to identify new business and brand opportunities. Utilizing future forward trends, immersive experience design and visual storytelling, we’re shifting the business to a human-first mindset.
OUTCOME
Spicefire and the HX team helped shape the future of the Molson Coors business by inspiring and focusing the efforts of innovation teams, unlocking the potential of legacy brands, and connecting brand teams with their consumers in deeper and more meaningful ways.
Services
Branded Experiences & Events / Cultural Shifts / Ideation Workshops / Pipeline Development / Consumer Research / Visual Storytelling / Website Design

Turning actions
into insight.

3-Day Session
Chicago
activation
Spicefire created multiday, immersive events to connect marketers and their consumers in never-before-seen ways.
immersive moments
From shifting small-town America to emerging technology, we helped our clients understand the future world by bringing trend spaces to life.
activation
Spicefire created multiday, immersive events to connect marketers and their consumers in never-before-seen ways.
immersive moments
From shifting small-town America to emerging technology, we helped our clients understand the future world by bringing trend spaces to life.

6 years of innovation
& insight.

Human Experience Team
Workshop Kits
Activation
Creative exercises aren’t just for fun, they are strategically designed to unlock ideas in a new way.
12OZ of Time
HX Team Teaser video